Unique clothing, incredible jewelry and wonderful gifts - LOVE this place!
by babyblue76
Serendipity has been my best shopping discovery since moving here. It is a boutique that will make any woman swoon! The store is filled with all kinds of unique clothing - for women of ALL ages and ALL sizes (unlike some places that only stock small teeny sizes). The owner, Julie, was warm and welcoming, and helped me find things suited for my body. It is the kind of place where you will find things you won't see anywhere else. They have cool tops, bottoms, dresses, designer jeans, yoga/workout wear and more... They're known for their jewelry (beautiful sterling, handmade pieces, etc) and their selection of gifts was incredible (purses made out of authentic record albums, handmade scarves, hats, etc). I was impressed with the high quality and very reasonable prices for such fashionable merchandise. I LOVE this place and you will too!
- Pros: Selection, Service, Value, Parking
- Cons: none
Great clothes, great prices, beautiful jewelry
by sarahjboyce
Serendipity is just a great store. I never go in without finding something that I can't live without. Great clothes, great prices, beautiful jewelry. It's the cornerstone of 12 South shopping district.
Disappointed
by precious2817
I have shopped Serendipity for years before 12South became popular. That being said upon entering the shop I was met with a somewhat "icy" greeting. Maybe I don't fit the type the shop caters to,but customers equal money. I won't be shopping at this shop again. The customer service for VERY POOR.




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